Walk With Willa
Walk anywhere, Learn Everything.
Our cities are filled with history and untold stories.Walk with Willa is a free-roam, open-world walking tour.
As you walk, your narrator, Willa, walks with you.She explains the history, buildings and landmarks you’re actually seeing in real time.Willa knows what you like, what you want to learn about and curates the stories you hear to match your interests.London, Buenos Aires, Barcelona - It doesn’t matter where in the world you are.Press a button, start walking, and let Willa bring the city around you to life.
& let willa do the rest...
Walk anywhere, Learn Everything.
Walk With Willa Ltd
Company Number: 16568820
20 Birch Grove, Mansfield, NG18 4JH, United Kingdom
Last Updated: 1 May 2026 | Version 1.0---## 1. IntroductionWalk With Willa Ltd ("Willa", "we", "us", or "our") operates the Walk With Willa mobile application (the "App"). We are committed to protecting your personal data and respecting your privacy rights.This Privacy Policy explains how we collect, use, store, share, and protect your personal data when you use the App. It also describes your rights under applicable data protection law, including:- UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018
- EU General Data Protection Regulation (EU GDPR 2016/679)
- California Consumer Privacy Act (CCPA) / California Privacy Rights Act (CPRA)
- Other applicable national and international data protection lawsBy creating an account or using the App, you acknowledge that you have read and understood this Privacy Policy.The App is intended for users aged 18 and over. We do not knowingly collect personal data from anyone under the age of 18. If we discover that a user is under 18, we will delete their data without delay.---## 2. Data ControllerWalk With Willa Ltd is the data controller responsible for your personal data.Company Name: Walk With Willa Ltd
Company Number: 16568820
Registered Address: 20 Birch Grove, Mansfield, NG18 4JH, United Kingdom
Privacy Contact: [email protected]For all data protection enquiries, including exercising your rights, please contact us at [email protected].---## 3. Data We Collect### 3.1 Account and Identity DataWhen you register or sign in via Single Sign-On (SSO) through Google or Apple, we receive the following data from those providers:- Full name
- Email address
- Profile picture (if provided by the SSO provider)
- A unique identifier issued by the SSO providerWe do not receive or store your SSO passwords. Authentication is managed by the respective provider (Google or Apple) in accordance with their own privacy policies.### 3.2 Location DataThe App requires access to your device's location in order to deliver its core functionality. We collect:- Precise GPS location data (latitude and longitude)
- Location data collected in the background, including when the App is not actively in use
- Points of interest near your location, used to personalise content delivered through the AppBackground location access is used solely to detect proximity to relevant points of interest and to deliver timely, location-relevant content. We do not sell your raw location data.### 3.3 Usage and Device Data- Device type, operating system, and version
- Unique device identifiers
- App version and crash/error logs
- Session duration and feature interaction data
- Content engagement metrics (e.g. items viewed, saved, or dismissed)### 3.4 Inferred DataBased on your location history and engagement within the App, we may infer interests and preferences in order to personalise your experience. This constitutes automated processing of personal data (see Section 9).---## 4. Lawful Basis for Processing (UK & EU GDPR)We process your personal data only where we have a valid lawful basis. The bases we rely on are:Contract (Article 6(1)(b)): Processing necessary to provide the App and fulfil our agreement with you, including account management and delivering core location-based features.Legitimate Interests (Article 6(1)(f)): Processing necessary for our legitimate interests in improving the App, preventing fraud, and ensuring security, where these are not overridden by your rights.Consent (Article 6(1)(a)): For background location tracking and any processing beyond what is strictly necessary for the App's core function. You may withdraw consent at any time without affecting the lawfulness of prior processing.Legal Obligation (Article 6(1)(c)): Where we are required to process data to comply with applicable law.---## 5. How We Use Your DataWe use your personal data for the following purposes:- Creating and managing your account
- Authenticating your identity via Google or Apple SSO
- Detecting your proximity to points of interest to deliver relevant content
- Personalising content, recommendations, and notifications based on your location and interests
- Improving App performance, features, and user experience
- Monitoring for and responding to technical errors and security incidents
- Complying with legal obligations
- Communicating with you about your account, updates, and changes to this policy---## 6. Sharing Your Personal Data### 6.1 Third-Party Service ProvidersWe share personal data with third-party service providers who assist us in operating the App. These providers act as data processors and are contractually bound to process data only on our instructions. Categories of providers include:- Cloud infrastructure and hosting providers
- Analytics and performance monitoring platforms
- Push notification services
- Authentication providers (Google, Apple)
- Customer support tools
- Mapping and geolocation servicesWe will maintain an up-to-date list of our data processors upon request. Contact [email protected].### 6.2 Business TransfersIf Walk With Willa Ltd is involved in a merger, acquisition, restructuring, or sale of assets, your personal data may be transferred as part of that transaction. We will notify you via the App or email before your data is transferred and becomes subject to a different privacy policy.### 6.3 Legal DisclosureWe may disclose your personal data where required by law, court order, or regulatory authority, or where necessary to protect the rights, property, or safety of Walk With Willa Ltd, our users, or the public.### 6.4 No Sale of Personal DataWe do not sell your personal data to third parties for their own marketing purposes.---## 7. International Data TransfersYour data may be processed outside the UK and European Economic Area (EEA). Where we transfer data internationally, we ensure appropriate safeguards are in place, including:- UK adequacy regulations
- Standard Contractual Clauses (SCCs) approved by the European Commission or UK ICO
- Binding Corporate Rules where applicableYou may request details of the specific safeguards applied to your data transfers by contacting [email protected].---## 8. Data RetentionWe retain your personal data only for as long as necessary for the purposes set out in this Privacy Policy, or as required by law. Our standard retention periods are:- Account data: retained for the duration of your account plus 2 years following deletion
- Location data: retained for 12 months from collection, after which it is aggregated or deleted
- Usage and analytics data: retained for 24 months
- Legal and compliance records: retained for 6 years in line with UK statutory requirementsYou may request deletion of your data at any time (subject to legal retention obligations) by contacting [email protected].---## 9. Automated Processing and ProfilingThe App uses automated processing to build a profile of your interests based on your location history and in-app behaviour. This profiling is used solely to personalise the content you see and is not used to make decisions that produce legal or similarly significant effects about you.Under UK and EU GDPR, you have the right not to be subject to solely automated decisions that produce significant effects. To exercise this right, contact [email protected].---## 10. Your Rights### 10.1 UK & EU GDPR RightsSubject to applicable law, you have the following rights:- Right of access – to obtain a copy of your personal data
- Right to rectification – to correct inaccurate or incomplete data
- Right to erasure ('right to be forgotten') – to request deletion of your data
- Right to restriction – to limit how we process your data
- Right to data portability – to receive your data in a structured, machine-readable format
- Right to object – to object to processing based on legitimate interests
- Right to withdraw consent – at any time, without affecting prior processing
- Right not to be subject to automated decisions with significant effectsTo exercise any of these rights, contact [email protected]. We will respond within one month (extendable to three months for complex requests).You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at www.ico.org.uk, or with your local supervisory authority if you are based in the EU.### 10.2 California Residents – CCPA/CPRA RightsIf you are a California resident, you have the following additional rights:- Right to know what personal information we collect, use, disclose, and sell
- Right to delete personal information we hold about you
- Right to correct inaccurate personal information
- Right to opt out of the sale or sharing of personal information (we do not sell personal information)
- Right to limit the use and disclosure of sensitive personal information
- Right to non-discrimination for exercising your privacy rightsTo submit a CCPA request, contact [email protected]. We will respond within 45 days (extendable by a further 45 days where reasonably necessary).We do not discriminate against users who exercise their rights under the CCPA.---## 11. Data SecurityWe implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, alteration, or destruction. These include:- Encryption of data in transit (TLS) and at rest
- Access controls and role-based permissions
- Regular security assessments and penetration testing
- Incident response proceduresNo method of transmission over the internet or electronic storage is 100% secure. While we use commercially reasonable safeguards, we cannot guarantee absolute security.In the event of a data breach that poses a risk to your rights and freedoms, we will notify the relevant supervisory authority within 72 hours and, where required, notify affected users without undue delay.---## 12. Device PermissionsThe App requires the following device permissions to function:- Location (foreground and background): required to detect proximity to points of interest and deliver personalised content
- Push notifications: optional, used to deliver content alerts and updatesYou can manage these permissions at any time through your device settings. Disabling location access will prevent core features of the App from functioning.---## 13. Single Sign-On (SSO)When you sign in using Google or Apple, you are authenticating through that provider's platform. Each provider's privacy practices are governed by their own policies:- Google Privacy Policy: https://policies.google.com/privacy
- Apple Privacy Policy: https://www.apple.com/legal/privacy/We only receive the data fields you authorise during SSO. You can revoke our access via your Google or Apple account settings at any time. Revoking access will prevent you from logging into the App via that method.---## 14. Age RestrictionThe App is intended for users aged 18 and over. By using the App, you confirm that you are at least 18 years of age.We do not knowingly collect personal data from anyone under 18. If we become aware that we have inadvertently collected data from a minor, we will delete it immediately. If you believe we may have collected data from a minor, please contact [email protected].---## 15. Changes to This Privacy PolicyWe may update this Privacy Policy from time to time. Where changes are material, we will notify you via the App or by email at least 14 days before the changes take effect. The current version will always be available within the App.Your continued use of the App after any changes constitutes acceptance of the updated Privacy Policy. If you do not agree to the updated policy, you must stop using the App and request deletion of your account.---## 16. Contact UsFor any questions, concerns, or requests relating to this Privacy Policy or your personal data:Email: [email protected]
Post: Data Protection, Walk With Willa Ltd, 20 Birch Grove, Mansfield, NG18 4JH, UKWe aim to respond to all privacy enquiries within 5 business days.